Gopal, R. D., Phatak, B., Tripathi, A., and Yin, F., “From Fatwallet To eBay: An Investigation Of Online Deal Forums and Sales Promotions,” Journal of Retailing, 82(2), pp. 155-164, 2006.
Garfinkel, R., Gopal, R. D., Tripathi, A., and Yin, F., “Design of a Shopbot and Recommender System for Bundle Purchases,” forthcoming in Decision Support Systems . [early draft]
Garfinkel, R., Gopal, R. D., Tripathi, A., and Yin, F., “Design of a Bundle Shopbot,” in Proceedings of the 14th Workshop on Information Technologies and Systems, pp. 14-19, Washington, D. C., 2004. [pdf][presentation]
Gopal, R. D., Tripathi, A., and Walter, Z., “Economics of First-Contact Email Advertising,” forthcoming in Decision Support Systems . [early draft]
Gopal, R. D. and Tripathi, A., “Advertising Via Wireless Networks,” in International Journal of Mobile Communications, Vol. 4, No. 1, pp. 1-16, 2006.
Gopal, R. D., Walter Z. D., and Tripathi, A. K., “Economic Issues in Advertising via Email: A Role for A Trusted Third Party?” Contemporary Research in E-Marketing Volume 1, edited by Sandeep Krishnamurthy, Idea Group Inc., Hersey, PA, in press, 2004.[pdf]
Gopal,
R. D., Walter Z. D., and Tripathi, A. K., “AdMediation: New Horizons in
Effective Email Advertising,” Communications of the ACM, pp. 91-96, No.
44, No. 12, December 2001.